If you are visiting Dungeonland for the first time you will likely notice our pricing is a bit different to other stores in that we don't price everything with a .99 price tag. Our items can end in any numbers and we don't round them up or down. We do it this way part for our benefit, and part for yours, and here is why the pricing is what it is, and also, why sometimes item prices move up or down when restocks arrive.

To give you an example, lets take a typical item like a Castles & Crusades book. We purchase these sometimes direct from the publisher in America, sometimes from a supplier in the EU, and sometimes from a UK based supplier. Each one has a completely different cost price to us and some are impacted by conversion rates. When we import the book from the publisher in America the pounds price against the dollar is never the same from one order to the next so the item price will fluctuate each time we re-order it. It's the same when we go to our EU supplier, the Euro price against the pound will vary each time and on top of that their price will likely be different to that of the UK supplier too. Even two different suppliers in the UK will almost certainly have a different cost price. So what we are saying overall is that each time the book comes into stock the price we paid will no doubt be different to the last time we paid for it. It could be more, it could be less.

This is one reason we don't sell at RRP or any other fixed rate discounted price that ends in a .99 price tag. If we did, our margin on the book would be up and down and all over the place, each and every time we ordered another one in. So what we do is we take the final cost price of the item and add on a fixed percentage margin for Dungeonland. And that, is our discounted price (its always under RRP), no matter what odd number it ends up at. If the book sells out, we re-order and repeat the method on the price the next time it arrives in stock again. And if we re-order the book while we still have stock available then we take the two trade prices and smash them together into one average cost and apply the margin to that. So if we had one book left that cost us £20, and then got two more copies in that costed us £23, the cost price would be £22 for us (1 x £20 plus 2 x £23 divided by 3 copies we now have). Then the margin would be applied to that final £22 figure.

This ensures that Dungeonland always makes the same margin every book we sell. It also ensures we give you the same great value on every book we sell.

You might ask though - why don't we just buy from the cheapest supplier all the time? The answer is that almost always, the books we order, are out of stock. So when they come in we tend to have to grab them fast regardless of who the supplier is. Take the Cy_Borg core rulebook for example. When it was first released our price fluctuated up and down in our store between £32 and £36 roughly. That is the effect of the price difference between two different suppliers we are buying stock from. Our margin is the same, whichever price the book is at. If the book is hard to keep in stock, we grab what we can, from where we can, when it is around.

So, you'll notice Dungeonland prices have the potential to fluctuate up and down every time a restock arrives. One of the perks for our customers though is that if we are able to source an item at a sale or clearance cost from a supplier we will still apply the exact same maths to it meaning you get the same deal from us, as we get from the supplier. So if we get it cheap, you get it cheap, we don't price it up above our margin in any way ever. And that's because we want you to find some great deals around Dungeonland.

And that, is the reason for our odd prices. The constant moving trade cost to us. Where most retailers probably order stock from one supplier at one fixed price, we are ordering stock from different suppliers around the world with varying conversion rates each time. We always stick to the same margin though, the margin we know the store needs to remain healthy, and we always sell under the retail price that the item is recommend to be at, so you'll always get a discounted deal. That's not something we advertise, purely as we have over five thousand SKU's on our website at any one time and all of them are discounted to varying degrees. What's a sale if everything is a sale? We guess its just the normal price to us.

We hope you enjoy browsing Dungeonland and find yourself a suitable deal!